1.31.2008

Hot Wheels Brought to Life

Haha...pretty clever Hot Wheels ad. Funny to think this is what little kids might be thinking of when they play with their toys.

Agency: Ogilvy, Frankfurt
Creative Director: Stephan Junghanns
Art Director: Ralf Richter
Copywriter: Peter Strauss
Photographer: Michael Schnabel
Postproduction: Marco Perdigones
Typography: Annika Goepfrich, Ralf Richter

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1.30.2008

Fifa Street 3 Promo Amazes



This has got to be one of the coolest, most amazing soccer videos I have ever seen. I've never been a fan of the sport, I'm more of a baseball kinda guy, but damn this is cool. And it's a promo for Fifa Street 3. How great. Enjoy.

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Oral-B Makes a Maze Out of Your Mouth

This is a nice little ad. Very simple, but very too the point and still creative. Nicely done.

Agency: Incognito, Belgrade, Serbia
Art Director: Djordje Djukanovic

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1.29.2008

Bit Copa Brings the Best Out of Brazil

These ads for Bit Copa, a Brazilian beer are interesting. They're a little strange, but definitely Brazilian. I think the feel of the ads are fun and the idea to paint Brazilian beauties fits for the product. Nice work.

Agency: Jung von Matt Alster, Hamburg, Germany
Creative Directors: Goetz Ulmer, Fabian Frese
Art Director: Christian Kroll
Copywriter: Peter Gocht
Photographer: York Christoph Riccius

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1.28.2008

Do You Love Mini Curves?

I like this Mini ad, but I'm curious as to where it would have ran. Anyone have any insight?

Agency: Jung von Matt, Zurich
Executive Creative Director: Alexander Jaggy
Creative Director: Michael Rottmann
Copywriter: Tom Seinige
Art Director: David Hanselmann
Photographer: Patrick Rohner

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1.27.2008

Plane Crash Captured on Advertising Film



This is a crazy little ad. Watch the video first, then keep reading. So...did you think the plane was crashing? Sucker. This video is actually an ad for X-Travel, a Dutch travel site aimed at teens. I think it's a funny ad, but kinda scary at the beginning. Nice for the target audience, however.

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Lewis Black Sighting

Last night my girlfriend and I were walking to dinner on The Upper West Side when we passed Lewis Black on the street. We were on Broadway around 78th Street and he was standing with a small group of people. Not sure if he was with them, or if they had stopped him, but he seemed to be leading the conversation.

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Tony Sirico Sighting

I had to be out at Teterboro Airport for business on Friday, and while waiting in one of the small terminals, a co-worker spotted Tony Sirico, a.k.a. Paulie 'Walnuts' Gualtieri on The Sopranos. I've never actually seen an episode of the show, so I didn't recognize Paulie right away. He was dressed just like in the show, however. Track suit and all. Just seemed to be waiting for his flight.

1.22.2008

Super Glue May Just Save Your Action Figure's Life

Hahaha...these are great. I love that they don't need any copy. They also bring me back to my G.I. Joe days, when even if it broke, you could still use the pieces for battle scenes. Nicely done.

Agency: DDB, Sydney, Australia
Executive Creative Director: Matt Eastwood
Art Director: nt&Alex
Copywriter: nt&Alex
Photographer: Neil Bailey
Retoucher: Dennis Monk
Deputy Creative Director: Steve Back

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Heinz Hot is Erupting

This Heinz Hot ad is nice. Good idea and nice execution. I would like to see some more of this campaign.

Agency: Leo Burnett, Brussels, Belgium
Creative Directors: Michel De Lauw, Jean-Paul Lefebvre
Art Directors / Copywriters: Romain Pergeaux / Mathieu Cuvelier
Illustrator: Joan Dastarac

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1.18.2008

Shedwatoon 35: Photo Shoots

This cartoon is the thirty-fifth in a weekly series drawn by a talented illustrator named Victoria Levan. Check back each Friday for a new Shedwatoon.

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1.12.2008

LEGO Rubik's Cube Confuses

I usually really like LEGO ads, but this one I just don't understand. Why are they showing a Rubik's Cube made out of LEGOs? LEGOs don't rotate like the cube does, so why would someone want to build one? And Rubik's Cubes aren't as fun as LEGOs, they are just kinda frustrating. Does anyone have any insight into this ad for me?

Agency: Jung von Matt, Hamburg
Creative Directors: Jan Rexhausen, Dörte Spengler-Ahrens, Arno Lindemann
Art Director, Photographer: Keat Aun Tan
Account Manager: Katharina Schablitzki
Image Editing: Florian Reckert
Final artwork: Susanne Hermann

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1.11.2008

Shedwatoon 34: Happy New Year

This cartoon is the thirty-fourth in a weekly series drawn by a talented illustrator named Victoria Levan. Check back each Friday for a new Shedwatoon.

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1.10.2008

1979 Pakistan Airline Ad Foreshadows 9/11

Talk about foreshadowing. Hindsight is 20/20, but even without the events of 9/11, this 1979 Pakistan Airlines ad should have raised a few red flags. The shadow is way too big to just be doing a fly-by of The World Trade Center.

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1.09.2008

Fuerzabruta Surprises and Amazes

Last night a surprise work party brought me to Fuerzabruta. I hadn't heard about it before, but was excited from what people were saying outside the doors before the show. Fuerzabruta was like nothing I had been to before. It's hard even now to put into words what the show was like. I'll take a stab at it by saying it was amazing, entertaining, thought-provoking, fantastic, spontaneous, fun, exciting, visual, colorful, artful and is highly recommended. If you are the type of person who enjoys experiencing new things and appreciates an artful performance, you should definitely check out Fuerzabruta. You won't be disappointed.

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Listerine Makes Your Speech Bubbles Look Nice

These Listerine ads are kinda clever, but I don't think they are quite clear enough. I think it takes a little too much effort to see that the visuals are speech bubbles. I do like the art direction, however.

Agency: JWT San Juan, Puerto Rico
Creative Director: Jaime Rosado
Art Director: Johanna Santiago
Copywriter: Miguel Fernández

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1.07.2008

Fevi Kwik is Very Quick

Very clever. I love these kind of ads that just cut to the chase, with a creative twist and really bring home the product benefit. Nicely done.

Agency: Ogilvy & Mather, Mumbai, India
Creative Directors: Piyush Pandey, Abhijit Avasthi
Art Directors: Samir Sojwal, Akshay Thakur
Copywriter: Yogesh Pradhan
Photographer: Makarand Shiraskar

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Citroen Pulls a Baby Out of a Woman

What the hell? I can find nothing right or good about this ad. The copy reads, "Lack of light and space? C4 Picasso." This is really the best thing they could come up with? Just because the damn van is named Picasso, they put the woman in the ad in a museum. And then the only way they can think to express more light and leg room is with a baby climbing out of a severed woman? Come on!

Agency: H-Paris, France
Creative Directors: Olivier Desmettre, Fabrice Delacourt
Art Directors / Copywriters: Nicolas Poillot, Philippe Boucheron
Photographer: Romain Laurent
Retouching: Christophe Huet

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SPAM Toastvertises Itself



Well this is kinda new, but not really. To promote it's book about itself, The Book of SPAM, SPAM has created this Toastvertising thing. They burnt images onto pieces of bread and then spliced them all together to make their little ad. Kinda cool, but I also feel like I'm being forced to hear the stupid voice over while I watch the amazing moving toast pictures. Check out the making of Toastvertising below, and then buy The Book of SPAM.



Tide Uses Visuals Nicely and Copy Poorly

I really, really like the visuals on these Chinese Tide ads, but the translation of the tagline decreases the effect of these ads. The copy translates, "Remove old stains." You could have done a lot more with such an interesting visual.

Agency: Leo Burnett, Shanghai

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1.04.2008

JFK Presidential Library Ads Work Well

These ads for the JFK Presidential Library are done very well. I like the art direction and the pairing of the ticket headlines with the images. I'm not sure if I've ever seen ads for a presidential library before, so I can safely say these are the best I've seen.

Agency: The Martin Agency, Richmond, USA
Creative Director / Copywriter: Joe Alexander
Art Director: Lee Dayvault
Photographer: JFK Library Archive
Producers: Jenny Schoenherr, Cindy Hicks

1.02.2008

Save the Rainforest or Swim in a Pool Forever

This is a pretty creative spot to place an ad, and quite a good use of the surroundings. I have to wonder, though, how many people will actually see this ad. Copy reads, "Don’t let this be our future. Save our rainforest, stop global warming.”

Agency: Naga DDB, Malaysia
Executive Creative Director: Ted Lim
Art Director: Chow Kok Keong
Copywriters: Raymond Ng, Ted Lim

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1.01.2008

Happy New Year from Shedwa

Happy New Year everyone! Sorry for the lack of posts in the recent weeks. The end of the year is always a busy time for me with work and traveling and all that goes along with the holidays. I hope you enjoy your new year and check back very soon for some much anticipated updates.