What the hell? I can find nothing right or good about this ad. The copy reads, "Lack of light and space? C4 Picasso." This is really the best thing they could come up with? Just because the damn van is named Picasso, they put the woman in the ad in a museum. And then the only way they can think to express more light and leg room is with a baby climbing out of a severed woman? Come on!
Agency: H-Paris, France
Creative Directors: Olivier Desmettre, Fabrice Delacourt
Art Directors / Copywriters: Nicolas Poillot, Philippe Boucheron
Photographer: Romain Laurent
Retouching: Christophe Huet