Haha...pretty clever Hot Wheels ad. Funny to think this is what little kids might be thinking of when they play with their toys.
Agency: Ogilvy, Frankfurt Creative Director: Stephan Junghanns Art Director: Ralf Richter Copywriter: Peter Strauss Photographer: Michael Schnabel Postproduction: Marco Perdigones Typography: Annika Goepfrich, Ralf Richter
My kids bang up their toys within the first hour of opening their presents. No electronic toys until they are a little bigger.
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