Listerine Makes Your Speech Bubbles Look Nice

These Listerine ads are kinda clever, but I don't think they are quite clear enough. I think it takes a little too much effort to see that the visuals are speech bubbles. I do like the art direction, however.

Agency: JWT San Juan, Puerto Rico
Creative Director: Jaime Rosado
Art Director: Johanna Santiago
Copywriter: Miguel Fern√°ndez

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