1.07.2008
Tide Uses Visuals Nicely and Copy Poorly
I really, really like the visuals on these Chinese Tide ads, but the translation of the tagline decreases the effect of these ads. The copy translates, "Remove old stains." You could have done a lot more with such an interesting visual.
Agency: Leo Burnett, Shanghai
via
tags technorati :
tide
china
fossil
stain
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