What the hell is this Lego ad trying to say? It seems more like a Playstation ad. I envision this poor little kid sitting in his bedroom, trying to use his crummy old Legos to build what he really wants. Don't get me wrong, I'm a huge Lego head, probably my favorite toy growing up, but I just think they could have thought of something better to build with them.
Agency: Ogilvy & Mather, Chile
Executive Creative Director: Cesar Agost Carreno
Creative Directors: Sebastian Alvarado, Nicolas Lopez, Felipe Manalich
Art Director: Sebastian Alvarado
Copywriter: Felipe Manalich
Illustrator: Ricardo Salamanca