The Lighting Shop Lights Have a Bad Connection

I don't like these ads at all. Copy reads, "Seriously beautiful lighting. The Lighting Shop. Barnoldswick 01282 812105." The visuals show how desperate the people are to keep the lights on. I get the idea, but it's lame. Kinda shows that their lights have crappy connections. Doesn't show me anything about the beauty of the lighting.

Agency: Poulters, USA
Art Director: Mick Craven
Copywriter: Gary Delaporte
Photographer: Tim Morris

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