Victoria Fresh Markets are Fresh, Really They Are

I like these, and I'm a fan of the large copy art direction, but the lines seem a little forced. I feel more like they are drilling me that their shit is fresh, rather than cleverly sneaking a fresh line in. Overall, I do find them favorable.

Agency: DDB International, Kuala Lumpur, Malaysia
Creative Director/Art Director: Elmo Lee
Copywriters: Elmo Lee, Alexander P.

technorati: victoria fresh market