This is a very good idea, and a good use of the existing architecture. For the launch of Batman Begins on TV2, stickers were placed on footpath lights around central Auckland. At night when the lights were on, beams of light shone. The only problem I have with this ad is that they didn't find a way to make the light show the Batman symbol in the sky. You could really only see the symbol if you were directly over the light. Still nice work, though.
Agency: Saatchi & Saatchi, Auckland, Australia
Executive Creative Director: Mike O’Sullivan
Copywriter: Veronica Copestake
Art Director: John Koay
Photographer: Simeon Patience