La Diaria Newspaper Stands Back and Makes Something

These visuals really work well with the copy on the ads. Copy reads, "Reality is complex. To understand it, you have to keep some distance. La Diaria. The independent newspaper." To get the full effect, walk about 10 feet back from your screen. Nice work.

Agency: Corporacion JWT, Montevideo
Copywriters: Leandro Gomez, Manuel Amorin
Art Director: Leonardo Varela

technorati: la diaria newspaper independent