10.02.2007

Nissan Rogue Handles a Marble Maze Easily



I've seen this Nissan Rogue commercial a few times now and really like it. It's very well done, and was a well executed idea. Great way to show the handling while still being creative. Nice job.

Agency: TBWA\Chiat\Day, Los Angeles
Creative Directors: Curt Detweiler, Rob Schwartz
Art directors: Ken Lin, Curt Detweiler
Copywriter: Jason Rappaport
Production: Paranoid US
Director: Thierry Poiraud

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2 comments:

  1. Love this commercial- nice to see something other than the usual car ads. Wouldn't mind seeing the car in person.

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  2. I love this ad. What a great way to creatively showcase the product instead of the usual. Word is Nissan pulled out the stops and used brain wave analysis instead of sleepy focus groups to test and fine tune the ad ! Now that is what I call progressive thinking !!!! Way to go Nissan...

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