The Homeless Keep Their Dishes Spotless

Copy reads, "Too many people eat on the streets." These Israeli Food Bank ads have a nice visual, but I just have one question. Where the hell did the homeless get water and dish soap to clean those plates so nicely? And why aren't they using these products to clean themselves?

Agency: Shalmor Avnon Amichay/Y&R, Tel Aviv
Executive Creative Director: Gideon Amichay
Creative Director: Tzur Golan
Art Director: Shirley Bahar
Copywriter: Avital Pinchevsky
Original Photographer: Chema Madoz @ VEGAP 2007
Photographer: Melanit Turjeman
Account: Michal Green and Chani Maslo


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