Audi Plays and Loses

The copy on this Audi Quattro ad simply reads, "Play." I get it and I don't like it. Why the hell are you sideways in the Audi? Does it have horrible traction and you lose control on windy mountain roads? Stop forcing your stupid idea to work and just bury it in the trash already.

Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Hugo Gallardo Dominguez
Copywriter: Marta Francesca Agostini


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