C.A.L. Cargo Air Lines is Flexible

I like these. The rubber band is a great way to show that you have lots of flexibility in various areas. The only problem I have with these is that the rubber band really has nothing to do with the brand, C.A.L. Cargo Air Lines. If rubber bands were a big part of their business, then these ads would be great, but as is they are just alright.

Agency: Yeoshua/TBWA, Israel
Creative VP: Itai Herman
Creative Manager: Edo Kariv
Art Director: Ziv Almog
Copywriter: Edo Kariv


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