The 2nd Avenue Subway Exists in an Absolut World

I'm not sure I like this whole "In an Absolut world" campaign, but this ad is a good one, I think. I spotted it at a bus stop in the Upper West Side today. The ad features the long-awaited 2nd Avenue subway line, that has yet to be started on, but talked about for years. I love the placement of the ad at a bus stop, where a subway may be more convenient. But, I still don't see how Absolut can change any of these things they are saying happen in an Absolut world. See more executions from the campaign here, here and here.

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