6.17.2007

In an Absolut World You Can Swim



This new Absolut campaign just keeps getting weirder.

Agency: TBWA\Chiat\Day, New York
Executive Creative Director: Gerry Graf
Creative Director: Rob Smiley
ACD Copywriter: Pierre Lipton
ACD Art Director: Pam Fujimoto

via
technorati:

3 comments:

  1. WTF?
    I don't get it! Also, there seems to be an audio lag.


    -Chandrachoodan

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  2. Yea, the whole campaign is strange. You can see a print ad here, and another commercial here.

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  3. Is the campaing saying that world will become a better, safer, more beautiful place if Absolut had its way?

    I mean, fat people becoming thin, Times Square becoming an artisit's delight and protests that are soft and what not?

    Oh well! Will not analyze this. Back to my blog.

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