These new, location specific ads from Virgin Mobile are raising some eyebrows. The copy of the ads play on the location of that the ad is placed in New York City; Lower East Side, Bed-Stuy, etc. Some people say they are insulted by the stereotypes outlined in the ads. My thoughts are that the ads might be a little stereotypical and offensive to some, but for the most part I don't see a problem with them. The areas of NYC are known for different things, and I like when an ad campaign tries to capture that in their work. You can read more about the campaign over at AdFreak and Gothamist.
Agency: Havas McKinney