Ha...these are funny. That's just how people feel when they have something stuck in their teeth; as if they have a sign pointing to it and everyone is staring. Copy reads, "The tiniest thing between your teeth attracts a whole lot of attention. Cepacol dental floss." Very nice work.
Agency: Publicis, Brazil
Creative Directors: Rodolfo Sampaio, Guilherme Jahara
Art Director: Daniel Leitão
Copywriter: Antônio Nogueira
Illustrators: Darcy Vieira, Marcio Lima