McDonald's Goes House Hunting

I really like the media buy working with the creative here. This ad runs directly next to the apartment classifieds with the copy reading, "Don't make big decisions on an empty stomach." Smart and to the point. Leave it at that. What? That's not it? Nope. They went a step further and threw in a twist with some unwanted location defects with the house; a volcano, a nuclear power plant and a space shuttle launch pad. But these things are too subtle. Most people aren't going to see them, and maybe that's not a bad thing. I like the ads better without.


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