Burger King Loves Marlboro

Burger King (CP+B) has recycled some old Marlboro art direction and thrown some clever new copy on it. Click each ad to enlarge and read the 'Surgeon General's Warning'. I wonder if all this great, creative advertising is really helping Burger King sell greasy cheeseburgers.

1 comment:

  1. wow, blatant stealing in advertising, what a surprise. if I were leo burnett I'd be whipping my legal hounds into action. the 'surgeon's general warning' at the bottom is the only creative twist and i don't think the overall message is a good one. it just draws attention to all the negative aspects of burgers. makes me think of supersize me. maybe they do need a surgeon general's warning? crispin porter's shits do stink, and no they aren't laced with gold.