Having randomly met, at a party last night, the creative team that came up with the new Ben & Jerry's commercials, I was intrigued to track them down on YouTube. I found them, but wasn't completely blown away. The animation is very cool, and reminds me of the Wallace & Gromit style. Other than that the idea is pretty simple; take the names of each ice cream flavor and translate it literally into a short scene. The problem is, they translate them too literally. It would be better if they were able to be a bit more creative in their translations, so that when the name of the flavor is revealed, it is more of a pay off for the viewer to put it together. Another error is the translation of the 'Phish Food' flavor. They seem to forget that this is named after the band Phish, so it would have been cool to incorporate the band in some way. See additional spots here, here and here.