Simply Try Another Idea

I understand that these ads are trying to say that it's ok, cus with your unlimited pass you can just come back, but I don't like the idea. Copy reads, "Simply come back tomorrow." Why would I want a free pass to somewhere that isn't gonna be great all the time? Why do I wanna go see something and hope I'm gonna see what I want. Dig deeper next time.

Agency: Scholz & Friends, Berlin
Creative Directors: Martin Pross, Jan Leube, Matthias Spaetgens
Art Director: Mathias Rebmann
Copywriter: Florian Schwalme
Photographer: Matthias Koslik

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technorati: zoo berlin

Waves are Made of Trees

Very nice. I really like the art direction and the drawing style of the wave. Copy reads, "Destroy our trees and we destroy ourselves."

Agency: Naga DDB, Kelana Jaya, Malaysia
Creative Director: Ted Lim
Art Directors: Chow Kok Keong, Danny Chin
Copywriter: Raymond Ng, Ted Lim
Illustrator: CUE Arts Illustration

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technorati: trees regional environmental awareness

Levi's Will Destroy Your Home

I like this Levi's commercial, the effects are cool, but what the hell is going on in it?

Agency: BBH, NY, USA
Executive Creative Director: Kevin Roddy
Creatives: Maja Fernqvist, Joakim Saul
Group Account Director: Jenifer Wellig
Account Director: Mary Ferris
Business Director: Julia Torres
Producer: Katherine Cheng

technorati: levi's change

Bravia Didn't Clean Up the Paint

I love the Bravia paint ad, but this spoof is hillarious. Great job.

technorati: sony bravia paint spoof

Women's Health Magazine Throws a Shindig on the Pier

Yesterday, I came upon this event hosted by Women's Health Magazine on one of the Hudson River piers. It was a very nice branded event, with lots of different activities and information available. There were free magazines, of course, as well as manicures, kick-boxing classes, inflatable rock climbing, prizes and giveaways and even pool and air hockey tables by the water. I really think PR events such as this are a great way to get your brand seen and talked about. Nice work.

technorati: women's health magazine hudson river piers

Jeep Puts the Fun on Wheels

Here's a new billboard for Jeep that I spotted at 14th Street and 8th Avenue the other day. I like that they have gotten away from the grill of the Jeep a bit, and used other imagery. I think this one's fun and really communicates the spirit of the Jeep owner.

technorati: jeep