Simply Try Another Idea

I understand that these ads are trying to say that it's ok, cus with your unlimited pass you can just come back, but I don't like the idea. Copy reads, "Simply come back tomorrow." Why would I want a free pass to somewhere that isn't gonna be great all the time? Why do I wanna go see something and hope I'm gonna see what I want. Dig deeper next time.

Agency: Scholz & Friends, Berlin
Creative Directors: Martin Pross, Jan Leube, Matthias Spaetgens
Art Director: Mathias Rebmann
Copywriter: Florian Schwalme
Photographer: Matthias Koslik

via

technorati: zoo berlin