In a step towards living in a city where every inch of your surroundings are covered in advertising, the New York City MTA has unveiled its first complete subway wrap ad. The History Channel's Cities of the Underworld (not a bad show, I've seen it a few times and learned much about dirty places) is the client for the ad. Both the exterior and the interior of the subway cars are completely covered in the ad. The MTA is reportedly trying out a few new approaches to their advertising revenues. Read more over at Gothamist.