So, I've recently been seeing ads around New York City for True Blood. The ads have mostly seemed to be advertising a beverage called Tru Blood, a new synthetic blood drink, which I was a little horrified by. But, soon I realized they were actually for a new HBO series of the same name.
In any case, the ad campaign for the series includes a comic book that will be given away at Comic-Con in San Diego this week. Until then, you can check out a preview of the comic. There's also a blog that is being written from the point of view of Vampires.
HBO usually does some pretty nice campaigns, and this one is shaping up to be just the same.