I'm not sure if I like these Tide ads or not. On one hand, I like the simple visuals that you don't notice anything out of the norm with at first glance. On the other hand, I think the ads aren't that impressive and just sort of there. They don't point out the benefit of Tide, they point out the downfalls of careless handling of things that stain.
Agency: Conill Saatchi & Saatchi, New York, United States
Executive Creative Director: Antonio López
Art Director: Dámaso Crespo
Copywriter: Dámaso Crespo
Photographer: Studio Fuster