Head and Shoulders Fixes Your Old Photos

Pretty nice idea in these Head and Shoulders ads. Copy reads, "Since 1961." I wonder what came first though, the idea to show faded old pictures or the idea to play up the since 1961 aspect. Whatever, it works.

Agency: Saatchi&Saatchi, Bucharest, Romania
Creative Director: Nick Hine
Art Director: Daniela Nedelschi, Jorg Riommi, Arturo Vittorioso
Copywriter: Jorg Riommi, Arturo Vittorioso
Photographer: Carioca

via

technorati: head and shoulders dandruff 1961