Monsters Aren't the Scariest Thing for Some Children

These ads are pretty great. I love the art direction with the pencil drawings. Very well done. Copy reads, "There's something scarier in the house. 80% of abused children are victims of their parents." Great idea to throw the kids in with the monsters in their closets and under their beds.

Agency: JWT San Juan, Puerto Rico
Creative Director: Jaime Rosado
Art Director: Héctor Buscaglia
Copywriter: Lixaida Lorenzo

1 comment:

  1. the theme is horrible, but this campaing is awesome, thanks for sharing!!