9.24.2007

Hugo XX and XY Work Nicely in the 70s



This is a pretty great long-format commercial for two new scents, the fragrance Hugo XX for men and XY for women. I love the 1970s theme of a National Geographic animal mating show. Very entertaining and nice job to keep the product out until the tag at the very end. Nice art direction as well. Great work.

Director: Tryan George
Production Company: Believe Media
Producer: Jennifer Crossett
Creative Director: Glenn Porter

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