In Guatemala Money Falls On Your Lap

These are fun. Copy reads, "10,000 grand will fall to you. Al Chilazo!" Simple idea and the visuals bring it to life. I love the smiling face on the money.

Agency: TBWA, Guatemala
Creative Director: Luis Felipe Asteguieta T. "Tigui"
Art Directors: Caja Digital, Marlene Rendón
Copywriters: Chalí, Michael Alfaro
Illustrators: Caja Digital / Polotronix
Photographer: Caja Digital
Additional credits: Daphne Jaeger

technorati: al chilazo money