YMCA Makes Sports Fun Again

I like the message these ads send, but why did they choose to use negative images? I think it would have been better to use images of fun and have the whole ad use a happy feeling. Copy reads, "Put the fun back into sports. Play at YMCA."

Agency: Zubi, Miami, USA
Group Creative Director: Ivan Calle
Associate Group Creative Director: Mauricio Candela
Art Director: Ivan Calle, Mauricio Candela
Senior Copywriter: Juan Lagos
Photographer: Andres Hernandez


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