I absolutely love these new Pepsi spots. I think the idea of the giant pepsi logo ball thing is great, and the commercials are so well made. I hope to see more from this campaign.
Agency: BBDO, New York, USA Creative Directors: David Lubars, Bill Bruce, Don Schneider Art Director: John Leu Copywriter: Brad Roseberry Director: Traktor
executionally they are great, but I think conceptually they're pretty weak, with the exception of the beach ball one.
ReplyDeleteI agree that the concept isn't stellar, but the spots don't feel like they are lacking. They stand strong on their own.
ReplyDeleteI like the beach ball one. I love the subliminal of belonging + happy = pepsi.
ReplyDeleteMark Bowness