These ads for some sort of yogurt are puzzling to me. They look pretty good, but why are the people, ummm...large? And why did they choose to portray famous actresses? Can anyone translate the copy?Agency: Salles Chemistri
6.07.2007
Fit Light Makes Movie Stars Fat
These ads for some sort of yogurt are puzzling to me. They look pretty good, but why are the people, ummm...large? And why did they choose to portray famous actresses? Can anyone translate the copy?Agency: Salles Chemistri
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Cant translate it but I am intrigued to know also!
ReplyDeleteMark Bowness
The copy says:
ReplyDeleteForget it. Man's taste will never change. Fit light yogurt
Not a thing really wrong with the women - it's a sad campaign I think.
ReplyDeleteAs though men only preferred one type of woman.
I think the copy makes sense with the images, but I don't like the ads. And I agree that men don't prefer one type of woman. Really, these ads are just horrible.
ReplyDeleteI happen to think the woman with the roses is terribly hot.
ReplyDeletethe photo of the woman with the rose is an art. She is more beautiful than any big women I see at largeplace.com.
ReplyDeleteThey're basically playing on the general idea that men find these women attractive... but not when they're big. So, if women don't want to get big and do want to be like the beautiful, thin actresss in these movies, eat our yogurt! This is why they used famous movie poses.
ReplyDeleteIt's an insane idea that works, unfortunately. I think all these women are very beautiful and the ads are hurtful and idiotic. I'm a big girl and I love my body and I hope all women find the beauty in themselves. Pass the pie and share the love!
It seems to me that they are saying that eating yogurt will make you fat. And most yogurt has High Fructose Corn Syrup in it - which makes fat stick to you like cement. Even the Lite and Fit yogurts (e.g., yoplait light) has High Fructose Corn Syrup.
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