Copy reads, "A healthy heart, is a strong heart." I like the scene that these ads create, but I'm surprised by the brand that they are advertising. I think they are a little morbid for Quaker food products. Perhaps if they were promoting awareness of some sort of disease or heart condition they would work better.
Agency: BBDO, Argentina
Creative Directors: Joaquín Cubria, Bruno Tortolano
Art Director: Joaquín Cubria
Copywriter: Bruno Tortolano
Photographer: Ale Burset