6.21.2007

Condor Travel Tries to be Simple

Copy reads, "Get to know more about New York/Paris. Condor Travel." Is anyone else confused by these? I think where I'm getting lost is that the visual and the copy contradict each other. If they had scrunched everything they could about the two cities into the ads, I think it may have made more sense.

Agency: Quorum Nazca Saatchi & Saatchi, Peru
Creative Director: Shatz
Art Director: Ricardo Toyohama
Copywriter: Martin Santivañez
Additional credits: Diego Vasquez

1 comment:

  1. i just think they're saying most people only think about the statue, or the tower when they think of the cities... they're saying i guess that this candor travel place can show you everything else... but yeah, they're contradicting eachother and yes, it would have been better the way you said. ha!

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