Bic Slaps Their Logo on Artwork and Artists

I love the illustrations in these, but the ads themselves are kind of lame. I bet the artwork wasn't drawn with that Bic, and if that's the case then what's the freakin' point? Don't try to pass off amazing artwork as being drawn by your cheap pen. Copy reads, "Make your choice." Guarantee a Bic had no effect in these musicians choice to become what they did. Classic case of slapping your brand on something great, and in turn making it crappy.

Agency: TBWA\BR, Brazil
Creative Directors: Alessandro Cassulino, Cibar Ruiz
Art Director/Copywriter: Antonio Correa
Illustrator: Fabio Cortez

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