This is a little video for Change Advertising Forever, a site that is trying to connect advertisers and media generating consumers via their social media type program.
How it works according to the site, is that advertisers will pay to have their "requests for brilliance" posted, people can browse them and create ads for those they want to try their hand at. The advertisers then may choose to actually use your shit and maybe pay you something for it. The site has yet to launch, but I have a feeling it's not going to last very long. Why would advertisers want to do all the work of posting their assignments and then have to wade through all the trash they get back. And on the other end, the 'creatives' throw out their ideas for free, hoping someone might bite and then throw them a bone. Come on.
I guess this is one step towards making the CGM even more main stream. Whether that step is moving forward or backward is for you to decide.