Interesting campaign from the Ad Council. Get Good Karma promotes civic engagement (volunteer work and good deeds, genius) with the old adage, "What goes around, comes around." If being a good person isn't enough motivation for you to do good in the world, the commercials hit it home with threats of multiple limbs and locusts.
Get your journey to goodness started at getgoodkarma.org, where you can control a weird little creature in virtual worlds. Feed frogs, throw away trash and become the best weird little creature you can be. See another of the campaign's spots below.