This is a good try for Crest. I like the giant letters that spell 'Manhattan' and then word 'rent' between them, but the whole thing just doesn't really do much. It kinda just sits there, trying to give you a message, but I really don't know what that message is trying to say. You're never going to take the rent out of Manhattan. Crest would have done better, I think, with something more practical or true.
UPDATE: This is an extension of the print campaign, shown below.