Copy reads, "Tennis coaching for kids." I like these, but the first one is better than the other two. Especially the last one with the linesman. Why is he cropped out? There's no reason for that one. The other two make sense; the kids are short, I get it, but the last one I don't see a reason why he would be cropped out. I do like all of the negative space in the ads though, it's nice.