4.10.2007

Graffiti Artists Tag Subway Car for Adidas

To launch the new EndtoEnd line of Adidas shoes, the company sponsored a public graffiti project in New York City. The shoes themselves were designed by graffiti artists in London, so ten other artists were asked to tag a NYC subway car replica on the corner of Houston and Lafayette today. I like the whole thing, but I don't really see any tie to Adidas in the photos. Maybe ya had to be there.

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3 comments:

  1. Yes, they had right decision. I think they will have results. Graffiti artists are very popular and this fact can help.

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  2. Adidas is very known company and such advertisement helps, but not so much, because a lot of people like this company for a long time and don't need to see advertisement.

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