DHL Ships via Paper Airplanes

I'm kinda on the fence with these. I like the visual of a giant paper airplane (with which I was obsessed as a kid) at an actual airport, but the ads really don't make much sense. They are just giant paper airplanes, not DHL branded, not letters, not packages. Maybe I'm just completely missing the message they are trying to get across, or maybe they just completely forgot to try to send one.


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