Dell Wanted to Give You a Nerd Buddy

Here's a crazy viral effort by Dell. They've produced this sorta long video explaining the Nerd Buddy, which is basically strapping a nerd to your back who helps you stumble through your boring day. It needs no pointing out that this is a dumb idea, and in the end it leads to the discovery of bridging the nerd to buddy gap with the Dell Connect user interface. I'd give Dell an A for effort, but a C for execution on this one.


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