The Albuquerque, NM Police Department is using the story of the runaway bride, Jennifer Wilbanks, in their new recruitment campaign. Above is one of the billboards to be used. For some reason, the APD refuses to acknowledge that it is a spoof of their capture of the runaway bride two years ago. I don't see how the billboard alone was meant to up recruitment, but all of the additional media attention has got to be working. Watch the Fox News report.
4.01.2007
APD Uses Runaway Bride in New Ad Campaign
The Albuquerque, NM Police Department is using the story of the runaway bride, Jennifer Wilbanks, in their new recruitment campaign. Above is one of the billboards to be used. For some reason, the APD refuses to acknowledge that it is a spoof of their capture of the runaway bride two years ago. I don't see how the billboard alone was meant to up recruitment, but all of the additional media attention has got to be working. Watch the Fox News report.
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No doubt the publicity generated is accomplishing their goals. It's creative although I'm not sure it would have a big impact on recruiting new officers.
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