MINI Writes a Book

MINI the Book is a look back at, you guessed it, the MINI. Amazon describes the book as, "Ten cult photographers, creative designers and artists present their own take on the MINI, backed up by a host of stories, anecdotes, facts and figures, and the lowdown on the rising MINI Community. Plus there's everything you wanted to know about the men who made the MINI into the timeless legend it is." The book also highlights the iconic advertising done for the brand. Sounds like a great marketing tool for MINI. I like it.


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