Let's Eat Some Ariel Tablets

These ads are so confusing. They look like they are for some type of heartburn pills, but they are actually for Ariel washing tablets, which are tablets you add to your washing machine to clean your clothes. On top of that, the images are poorly shot and gross. Not something I want to equate with clean clothes. Copy reads, "Two tablets after every meal." This is an example of when a dumb idea gets in the way of the true message.

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