Adidas Loves Its Competitors More then Itself

This is an interesting approach. Headlines read, "Nike has great ads., Check the new Reeboks. and Isn't Puma great?" Tagline reads, "Adidas. Love competition." I wouldn't say these ads are showing a love for competition, they are just saying straight out that their competitors are great. They don't make me think Adidas is better one bit.

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