What the Hell is Lovemarks

I like these, but I have no idea what this Lovemarks Conference is. Nice art direction though.


UPDATE: This is Lovemarks.


  1. Hey Shawn,

    Lovemarks is the concept introduced by Saatchi & Saatchi Global president, Kevin Roberts.

    If you would like more info you might wish to check out lovemarks.com or any of the books he has written on the topic.

  2. yeah i know what lovemarks is... but i still dont understand what these ads are for... what's the lovemarks conferance? i guess these ads are trying to highlight all the products the philosophy of lovemarks can be applied to? is the conferance just where they sit around and talk about how bad ass their branding strategy is. i dont understand. but it does look cool. more info anyone?