I love creative media when it makes sense. Exactly what this Orkin outdoor thing does. The Orkin logo is made out of sticky flypaper and posted clean. Over time, enough nasty insects crawl across the ad and get stuck to form the logo. Great, great work. Would love to see a time-lapse of one of these.via
that is so brilliantly smart. i love when the powers of art director and media planner combine to form an artsymedia goodness.
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