These Mini ads are out of control good. I really like them. Great combination of copy and art direction to deliver a well thought out message. Damn, wish I would have thought of it. The tagline reads, "Incredibly Mini. The new Mini." You can click to enlarge each image to read the various copy. These are just a few of the many executions. You can check out more here, here, here, here, here, here, oh and here, there's one over here, another here, one more here, damn they just keep coming here and here, one tried to escape here, and here, spotted one here.